An innovative space at 148 Via del Tritone where conviviality can be experienced in the full style of the brand

Neff's new showroom in the heart of the capital city is designed to inspire all food lovers and to meet the needs of cooking enthusiasts. A place for meetings and trendy experiences, where you can experiment and test your creativity. Conceived and designed by Alessandro Dal Monte and Chiara Pischiutti of Loop Design with the contribution of stylist Cecilia Carmana, it spreads over two floors and is divided into themed areas that create a welcoming and distinctive atmosphere.

Bringing the end consumer closer

"We are proud to inaugurate this new space entirely dedicated to Neff in the heart of Rome," explains Sarah Evi, Neff Brand Communication Manager. "This is a very important milestone for the development of the brand in our country: through the Neff Collection Showroom we intend to further establish ourselves in the territory and bring the brand closer to end consumers, who are passionate about cooking and not only, so that they can live real experiences in contact with the brand, touching with their hands the uniqueness of our appliances."

Natural lighting and conviviality

On the ground floor, characterised by large windows that allow natural and pleasant lighting of the rooms during daylight hours, the bistro area with a large active kitchen island and the social table, a symbolic element of the brand and emblem of conviviality. All the company's premium appliances are on display here: from the iconic Slide&Hide ovens with the exclusive retractable door to the induction hobs with integrated hood, from the Glass Draft design hood to the brand new wine cellar range, from dishwashers to built-in and free-standing refrigerators.

A wide range of household appliances

On the lower floor, a large training area is dedicated to customers and dealers, where they can learn about and try out household appliances and their functions. The showroom is characterised by an elegant and welcoming style, where there is no shortage of well-kept elements and details that recall the Neff world, its style and its founding values: authenticity, sharing and connection with the territory.

Creative flair and music

For the inauguration, the company put its trust in the hands of Sarah Cicolini, chef and owner of the contemporary trattoria SantoPalato, and the creative flair of Paolo Ciavarro, who engaged in a cooking challenge in the name of Roman culinary tradition with the help of Neff appliances. DJ Alessio Bertallot played the best of the music he selected for the Neff Sounds Good project in a dedicated DJ set.