The new project tells the identity of the brand through a product that expresses its style and philosophy. The Design Collection is signed by Dordoni, Laviani, Lissoni and Novembre

A pair of sunglasses is not just a tool to protect yourself from the sun's rays. The frame chosen and then worn tells a personal style. The increasingly innovative, sophisticated, futuristic design transforms two simple colored lenses into a real collector's item. Small architectures to wear: in this 2022 eyewear rediscovers its creative side. Between attention to the environment, refined details, craftsmanship, collaborations with fashion and design.

SEGMENTI 02
“I have been using glasses since I was a boy and so I started the project thinking about how I wanted glasses to wear; I imagined them composed of simple elements such as circles or lines and from these pieces that characterize the frame it was natural to call them Segmenti ... ”Design Collection, Segmenti by Ferruccio Laviani.

Kartell Eyewear is born

And also Kartell, in the eyewear sector, looks ahead with new eyes it is appropriate to say. The new Kartell Eyewear project makes its début which tells the identity of the brand through an accessory (are we sure it's just such?) That expresses its style and vision. The collection consists of a Main Collection and a Design Collection that include sun and vision for a total of 100 models. Rodolfo Dordoni, Ferruccio Laviani, Piero Lissoni and Fabio Novembre are the Kartell designers called upon to interpret the Design Collection (four special projects, for a total of 32 references) in which each expresses personal creativity in compliance with the company philosophy, using elements and materials. which belong to the brand's industrial project.

LINE K
“A line of force that underlines the graphic sign of the eyebrows, drawing a shiny bridge that supports the cantilevered lenses in front of the eyes. The colors of the sky, the earth, nature and darkness paint lenses and frames always in pairs ". Design Collection, Line K by Fabio Novembre.

Transparency and metal

The collection plays on combinations, processes with particular geometric effects, shapes and overlapping of thicknesses that recall the lines of the most popular Kartell products. The protagonists are transparency, which takes on the colors of the new palettes proposed and gives character to the product, softer in the Main version, more accentuated in the version signed by the designers, and metal used alone or together with other plastic materials. The finishes are glossy or soft touch allowing a wide range of choices. The research and commitment to sustainability also continues on this occasion with KartellBio, an acetate that comes from cotton and wood fibers, used on the frames.

EYELINER 02
“When I design an object I often prefer to remove any superstructure, also in this case I wanted to work on a timeless shape, leaving the glasses to their simplicity. The only thing we have added is a colored sign, a very light line that follows this almost archetypal shape, connoting it as a Kartell product ". Design Collection, Eyeliner by Piero Lissoni.

Spirit of identity

"Kartell has always worked looking to the future and to innovations in materials, production processes, but also in the product segments tangential to the furniture world", explains Lorenza Luti, Marketing and Retail Director of Kartell, presenting the first eyewear collection created by company: “A new project resulting from our ability to decline creativity in different forms of design. A further step of our creative laboratory to explore new horizons in full respect of our identity spirit. The collections are characterized by transparency, a symbolic material of Kartell design, and by the continuous search for new sustainable materials such as KartellBio, green acetate that we have applied for the first time to this project and responds to the choice of sustainability carried out for several years, but uses even the metal, respecting the tradition of eyewear. A fil rouge emphasized by the involvement of some designers who collaborate with Kartell and who have also brought their creative vision to this project. Kartell Eyewear is a path in a still unexplored direction that completes the brand identity and will be enriched over time with new elements ", concludes Luti.

LOOK 01
"From the time I grew up, one of the images that stuck with me was the gaze of one of the comic book characters that filled our time and our imagination. Cut out in a black balaclava that look became the element, the only one, which declared the character's entire personality. Today it appears again in our time, differently but always equally expressive. Thanks again to that look ". Design Collection, Loo-K by Rodolfo Dordoni.

The Design Collection

32 references from the Design Collection. Segmenti, Ferruccio Laviani: proposal characterized by a refined soft touch finish which, thanks to injection molding, can be simple and light. Eyeliner, Piero Lissoni: essential and light colored line that marks the eye contour. Shield and Line K, Fabio Novembre: the first inspired by the shapes of the mirrors with a strong personality created by Anna Castelli Ferrieri. The second is a play of colors between frames combined with lenses with a tone-on-tone effect. Loo-K, Rodolfo Dordoni: proposals for men and women that refer to rounded and sinuous shapes with contrasting materials and colors inspired by the classic tradition.

SHIELD
“Uno scudo che scherma lo sguardo, inducendo chi ci osserva a specchiarsi nella cornice opaca di un occhiale i cui dettagli ricordano il tocco sapiente di Anna Castelli Ferrieri.” Shield by Fabio Novembre. - "A shield that shields the gaze, inducing the observer to look at himself in the opaque frame of a pair of glasses whose details recall the skilful touch of Anna Castelli Ferrieri." Design Collection, Shield by Fabio Novembre.

The Main Collection

68 references from the Main Collection declined in sunglasses and eyeglasses born from research on shapes, finishes, materials (including KartellBio) and technological innovation in the injection molding technique.

Points of sale and distribution

Kartell Eyewear will be distributed in a selection of Kartell Flagship Stores, in which special showcases designed for the launch and communication of the product will be set up in the most important specialized optical stores in Italy and in the world, supported by extensive specific merchandising for the various dimensions of spaces and on the kartell.com website.

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