The new container, whose design stems from the elimination of the superfluous, gives shape to Fresco di Masi, a line of organic wines also produced by subtraction, minimizing the human intervention on nature, without drying, without passage in wood and filtration.
The entire package is 100% sustainable: from the light and transparent glass bottle, almost giving the sensation of holding the wine in the palm of your hand, to the recycled paper label (with graphics designed by Ma ! design&partners), from the natural cork stopper to the recyclable capsule.
It is no coincidence that Masi's Rosso Verona igt Fresco bottle recently won the specialLabel of the Year 2023 award at the Vinitaly Design International Packaging Competition.