There is all the passion for the Mediterranean in the Bolle collection that Paola Navone has designed for Midj, a family of furnishings for which the great architect and designer, ambassador of Italian creativity in the world, has interpreted the know-how of the company from Cordovado in the province of Pordenone in Friuli, made up of a characteristic mix of industrial dimension and craftsmanship approach that enhances attention to detail.
Designed for outdoor use, the collection includes sofas, armchairs, tables, chairs and lamps in coloured macro perforated metal. The workmanship of the metal shells, which produces a texture with a strong graphic impact, gives the series its name. The seats are enveloping shells to be completed with cushions, the lamps are designed to illuminate terraces, gardens and patios, always following the predominant colour shade, that of the sea. The simple yet refined image of the entire collection reveals Paola Navone's ability to propose an imagery linked to her particular Mediterranean taste.
Strong and decisive character
"We looked for Paola Navone to create a collection with a strong and decisive character, and a welcoming and harmonious presence that could integrate well with our collections," says Paolo Vernier, President of Midj. "Paola hit the mark and proposed us a family of products that speaks of the sea, through a fresh, lively design, characterised by unusual combinations of materials and shapes. Sketches, proposals, colours, tests and prototypes quickly led to the creation of Bolle, a collection with a Mediterranean flavour, perfect for unexpected outdoor spaces".
The right alchemy
What fascinated Paola Navone was Midj's artisan vocation declined on an industrial scale, a fundamental component that has decreed the company's international success over the years. In particular, it was Midj's mastery of metalworking that inspired the designer. The Bolle project thus came to life from the alchemy between an all-Italian savoir faire and the designer's aptitude for experimenting innovative solutions with traditional materials.
Colour and soft design
For Midj, the collection represents confirmation of the centrality of colour in the soft design formula that has characterised the Veneto-based brand since its foundation. "Colour and soft design are two closely related concepts: we focused on the former to reaffirm our idea of soft, young, innovative products," explains Paolo Vernier. "This involved choosing fresh, colourful shades. We also drew on these sparkling colours to design the stand for the last Salone del Mobile, for which we used colour as the leitmotif. Colour is a very important theme at Midj: we have an in-house team that deals with colour choices and tries to anticipate the trends that are sweeping the furnishing world".