This holistic vision reaches Roosegaarde by way of precise readings. Such as Paul Hawken, an environmentalist and theorist of an exit strategy from global warming based on verifiable economic studies and perspectives. And then the passion for the 'Pixar method' of John Lasseter and the Californian factory, “where they work on shared ideas without ever discarding them, improving them together even if they seem wrong.” Lasseter is also the theorist of the balance between the hungry beast, the costs of a company that wants to achieve great things but first of all has to stand on its own two feet, and the ugly baby, the intuition that is still fragile but can make a company take off. In effect, not even economic issues seem to daunt the Dreaming Dutchman very much. Is this because for years now he has been able to interact with clients capable of grasping his visions? “I believe that the level of the clients with whom one works depends on the story that has been constructed,” he says. “For Grow, Radobank set just one condition: the project had to be radical. On the other side, however, there is Urban Sun, which would never have seen the light if I had waited for a call from someone with a brief. The life of a designer is the pro-active balance between ‘us’ – the relationship of the creative and their client – and the ‘me,’ namely the creative looking in the mirror, with a clear idea of their identity and what they want to achieve. Only in this way can the challenges become a question of imagination, and not simply of money.”