Via della Spiga is enriched with a new location, a symbol of Italian-made luxury and design: the new Moschino flagship store

Made in Italy does not only mean haute cuisine, fine wines, exclusive fashion, iconic design. Made in Italy is also the territory, with its natural resources and a know-how born from the genius, flair and creativity of entrepreneurs capable of building symbols and places of Italian culture in the world. With its marble and natural stone, Margraf has been doing this since 1906. Transforming nature into architecture, moulding it at the service of the beauty and well-being of people, mixing the bond with this natural material with research and technological innovation, Margraf carves with passion its mission to build in the present the history that will come.

The new Moschino boutique

One of the latest projects was the contribution made (from the initial design and selection of blocks to installation and finishing) for the new Moschino showroom at Via della Spiga 26 in Milan. The boutique, in the historic Palazzo Petrusati (18th century), is spread over two floors, covering an area of 380 square metres and houses the ready-to-wear women's, men's, children's and accessories collections, presented in a new design space conceived by architect Andrea Tognon, in collaboration with Jeremy Scott, the Maison's creative director.

A tribute to the brand's history

Paying homage to Moschino's history, Jeremy Scott has reinterpreted tables originally conceived by founder Franco Moschino for his studio. Used to display the most precious accessories, these design elements are the result of the juxtaposition of two different tables in different colours, complemented by marble shelves and decorations made of gold leaf. Roman columns and maxi-scaled capitals break the rhythm with irony, thanks to scenic shapes and proportions, also serving in some places as product displays and seating.

Precious marbles

Margraf marble covers the floor of the boutique and the spiral staircase that connects the two levels, combined with colour combinations and custom-made furnishings: on the ground floor, the geometric motifs of the floor are enhanced by the chequered graphics made of brushed Botticino (a beige marble with golden veins) that alternate with the forest green satin-finished Avocatus quartzite; on the upper floor, the warm tones of polished Giallo Siena marble are the protagonists, making the space intimate and cosy. The Vicenza-based company also supplied vases and bathroom tops.