Nike also works with constancy and consistency to rewrite the very meaning of footwear.
It did so with air in the soles, with adaptive collections, with sponsorships, with very limited editions, with on and off-line retail. It does so also with sustainability, not stopping at 'good' materials and responsible production cycles, but also thinking about the design itself.
Many will remember Zvezdochka by Marc Newson, modular and disassemblable, made up of four independent elements.
It was 2004 but the concept is still valid today and took shape with the ISPA series, in which the different parts of the sneaker can be easily joined and detached, separated at the end of life and thrown away as you do with the peel of a fruit.
ISPA is an acronym that encloses a design manifesto, a process that suggests 'Improvise, Scavenge, Protect, Adapt', or Improvise, Find, Protect, Adapt.
An excellent suggestion for rethinking not only the surface of things, but also everything beyond, to imagine a future in which matter and meaning can establish an ever more authentic relationship.