The showroom, created in partnership with Eskole and the Leiner Group, narrates the lifestyle of the Italian brand

Overlooking Franz-Josefs-Kai, one of the main arteries of Vienna's historic city centre, the new Modulnova Flagship Store invites architects, interior designers and customers to get to know the brand's philosophy thanks to an exhibition itinerary covering a total area of 300 square metres and developed through environments that communicate a precise idea of lifestyle.

The luxury of made in Italy

The new showroom is the result of a partnership with Eskole and Gruppo Leiner, a reference point for interior design in Austria. "This fortunate collaboration makes it possible to bring together, in a single space, the luxury of made in Italy and the efficiency of the best professionals at the service of design, and it does so in the context of a creative city with a long history linked to art and architecture, a centre of great strategic importance for our brand," emphasises Dario Presotto, Modulnova president.

A demanding clientele

"The decision to open a single-brand shop was born out of the desire to respond adequately to the demands of a demanding clientele such as the Viennese," explains Reinhold Güterbier, CEO Leiner, who emphasises the Austrian public's growing interest in the kitchen, a privileged environment for expressing their own style and philosophy of life.

The kitchen at the centre

And the kitchen is declined through four different Modulnova systems. Starting with Blade Lab, with its iconic island proposed in shades of matt polished Emperador Marrone marble with a peninsula in Eucalyptus. Also on display is the Skill Gres/Frame composition defined by the chromatic contrast between the Gold Brown stoneware of the island and the Milan Walnut of the columns. This space opens onto a further room used as a wine cellar and characterised by the Industrial system. The kitchen proposal is completed by the MH6 system in Milltech Iron and the Frame/Skill composition defined by the elements in Grey Calm Lacquer.

From bathroom to living, to outdoor

The exhibition continues with the Blade bathroom in Piasentina stone, the MH6 living area with elements in Gres Piasentina Fiammata, Rovere Fumo and Lacquered Grey Calm, and an outdoor proposal composed of an Unlimited bookcase in Iron and an island in Gres Dark Depth and Gres Gaphite Raw. The itinerary ends with Modulnova Lab, an exhibition space dedicated to materials and a place for design, where ideas take shape thanks to the advice of qualified personnel. The interior design of the settings is carefully planned down to the smallest detail: the result is a set of evocative atmospheres in which materials, shapes and colours reflect the sensitivity and personality defined by the brand.

Watchword: customise

"With Modulnova, we have succeeded in bringing an Italian brand to Vienna that offers an innovative way of conceiving the kitchen. This was also made possible by the introduction of the customisation concept, thanks to a system that allows each room to be defined on a customer-specific basis," concludes Güterbier.