The brand's collections in Khufu's restaurant in Giza, Egypt between history and modernity

The pyramids of Giza are not only the most important monument in Egypt, but also the oldest in the world, declared a UNESCO World Heritage Site in 1979. They are so impressive that even today archaeologists, scientists and scholars have not been able to determine exactly how they were built. Pharaoh Khufu initiated the project in about 2550 BC. His Great Pyramid is the largest in Giza: it is estimated that 2.3 million stone blocks were used, weighing on average 2.5 to 15 tonnes. Each pyramid is a portion of a larger complex including a palace, temples, and basins for navigation.

Contemporary architecture

Here, shrouded by the desert between the three monumental pyramids, Egyptian architect Hisham Ghorab of the Style Design studio has designed Khufu’s restaurant. The contemporary architecture, made of sandstone, blends into its context to the point that it almost seems to emerge from the surrounding sand. A neutral colour palette characterises and defines the spaces that punctuate the structure: in this way, attention is focused on the pyramids, which can be admired from a unique, close-up perspective while enjoying a traditional local dish. The exclusively Egyptian menu bears the signature of chef Mostafa Seif and offers a unique experience of discovering this land, tracing the evolution of flavours from ancient civilisation to the present day.

A sensorial journey

Inside, products from Pedrali's collection find their place, enriching the narrative with a sophisticated Made in Italy touch. The Italian brand's collections have been chosen to furnish both the outdoor and indoor areas of the restaurant, creating an evocative encounter between history and contemporaneity. Comfort and elegance blend with historical views, haute cuisine and culture, accompanying guests on a sensory journey.

A light and sunny collection

The Panarea collection, designed by CMP Design, colours the charming outdoor area. Panarea was born from an idea of a Mediterranean coastal landscape that brings to mind the colours and breeze of an open-air dinner on a terrace by the sea and the light of summer. Light and sunny, the armchairs and lounges are characterised by a handcrafted weave 100% made in Italy that ensures refined aesthetics, graphic rigour and a three-dimensional appearance. Comfort is enhanced by a cushion padded with draining polyurethane foam covered with a fabric made from the same yarn as the weave. The Ypsilon tables, designed by Jorge Pensi, also find space in this unique place.

Formal cleanliness

Arki-Table, a table that is linear and structurally rigorous, yet versatile and designed for different situations of use, completes the terrace design. Characterised by an ultra-thin, large shelf with a channel and supported by an extruded aluminium frame that remains concealed, the proportions of this table ensure visual harmony as well as formal cleanliness.

Conviviality and comfort

Inside, in a setting characterised by delicate nuances and natural finishes, are the Nemea chairs, also designed by CMP Design. A collection of chairs whose shape recalls the idea of classical gracefulness moulded by time and history. Made of plywood ash, it features a die-cast aluminium frame. Also furnishing the room are the Malmö armchairs (CMP Design). Designed for places of conviviality, they express a domestic warmth through the tactile pleasure of ash, the expressiveness of the turned shapes and the affinity with a traditional imagery. Consisting of an ash plywood shell that appears suspended, almost floating, on a solid wood frame, the structural elements of the seat appear in their pure form, increasing in thickness at the connections and tapering in a natural way to favour lightness and elegance. Finally, the wooden version of the Malmö stools fits into the space, adorning the bar area.