Design mastery and sustainability for best-selling products. The designer and the brand have become accustomed to this in recent years. And they confirm this with the new outdoor seating collection

Philía is a reinterpretation of a great classic of outdoor furniture: the woven seats of the 1960s. Here the materials and shapes have been revised to create a collection characterised by a steel tube frame with a seat and backrest woven with an extruded PVC webbing with a nylon core with an embossed surface. In Philía geometric lines merge with organic shapes: a pleasure for the eyes. Odo Fioravanti, who designed it for Pedrali, worked on the curve of the armrest with the attention of someone who wants to achieve the right tension. "A tension as correct as a desire," he explains.

There is an evocation of an ancient form in Philía, a childhood memory and even a sensory memory in this chair for Pedrali. How did you work?

"Usually I give birth to ideas from my head, like Zeus. This time, however, the idea came more from feeling. Perhaps I have matured, for the first time I realised the design from emotion and not from the intellect. In my memories, the aperitif is the one we used to have outside in the square after Sunday mass. Sitting on those woven plastic and metal chairs.

"The weave is a great classic," Fioravanti continues, "a traditional and manual workmanship, which makes the chair really comfortable. I really like the armrest, it has a slightly oriental line. I wanted an ergonomic curve, however, that I could lean on correctly. We did a lot of trial and error and finally arrived at where I wanted, at a slightly hexagonal shape that is elegant and cosy. It has that correct tension which is like a wish."

Let's talk about colours...

"There were decades when the colours were typically very bright Pantone colours. We liked to emphasise the artificiality of the material. In this historical moment, however, we work on warm shades that are easily integrated into natural landscapes. The two-tone versions are even more interesting, because there is the company's work on colour charts and it is really well done."

"My first chair for Pedrali," Fioravanti continues, "was acid green: something unthinkable today. Right now, the choice of colours falls on muted tones, so as to include a different perception, change register and surround ourselves with a different kind of object."

Pedrali is a seriously sustainable company: you've mentioned it several times...

"And I confirm it again. Pedrali has always been committed to a sustainable philosophy and does so with systemic assessments that include every production operation. This commitment makes me happy: the ethical issue in design is one of the most necessary topics. There is no serious discussion about it, nor is there any widespread thinking enshrined in, for example, a shared code. And indeed we see the results."

"A well-done project is not only about environmental sustainability," the designer concludes, "but also social and political. I don't accept standards of care and compliance below common sense and the law. I believe that the subject of design ethics will have to be much discussed in the coming years'.