There is the breath of a sixty-year history, rich in values and design, in the newly inaugurated Pedrali Pavilion. The occasion that brings the installation to life is an important anniversary, not only for a company that is an ambassador of Italian know-how and a family, but for the entire design community. Designed by AMDL Circle and Michele De Lucchi, open from 15 September at the Headquarters in Mornico al Serio in the province of Bergamo, the PEFC-certified wood structure - a material that embraces both traditional craftsmanship and innovation, reflecting Pedrali's core values - is designed to be a new home, warm and hospitable, ready to welcome both those who have contributed to building the company's history and new generations.
The roots of the future
"The Pedrali Pavilion is located in our Headquarters in Mornico al Serio, where everything is conceived and comes to life. Ideas and projects for the future come to life. The decision to locate the Pavilion in our territory makes us think of our roots, of our places. It is a new space that belongs to us and will be the legacy of this very special anniversary,' says Monica Pedrali, CEO of Pedrali.
A path for reflection
Animated by the exhibition Pedrali60, we design a better future, curated by Luca Molinari Studio and open to the public until the end of October, the Pedrali Pavilion rises like a large raised roof that accommodates, inside, the two floors on which the exhibition is articulated. A suspended gallery becomes the stage for the narration of the company's history while a large portico, on the ground floor, is configured as a path to reflect on the need to find a shared dimension in which to build the future.
The project concretises Pedrali's request to give life to a temporary, agile, functional architecture capable of visually expressing its desire for continuous renewal. A work with a green soul also designed to have a second life inside the Mornico al Serio Headquarters, in full harmony with the surrounding area. The pavilion, with a rectangular plan, has the shape of a large vaulted roof resting on solid wooden legs, recalling the importance of creating nomadic architecture, easily transferable.
Wood, wood and wood
The main structure consists of arched portals, connected by horizontal beams. On the upper level, a second warp of rafters intersects with the extrados to support the large roof of larch shingles, which descends to envelop the fir plank flooring. Both fronts of the pavilion are open, allowing natural light to flow into the room. On the ground floor, the exposed piers form the symbolic legs of the architecture, creating a striking arcade.
A grand staircase that becomes a grandstand
"The pavilion is like a large roof that stands on its own legs, accessed via a grand staircase that is also a tribune where people, visitors, spectators can be brought together. In this mobile and transportable exhibition space, shows and events can be staged, which tell the story of the existence of a company, a community of people building together something that deserves to be built, distributed, sold, told, combining together the destinies of many individuals," explains Michele De Lucchi.
A critical rereading
Inside the building, the exhibition is designed to be "a critical rereading of an important corporate history of Italian design and, at the same time, a glimpse of the future built through the strong coherence with the entrepreneurial and innovative characters that are typical of Pedrali's world," explains curator Luca Molinari. So here are the monitors that collect the testimonies and voices of the Pedrali community, and then the most iconic design pieces that reveal the mastery and production skills of the 100% made in Italy company.
A journey towards beauty
Pedrali's story began in 1963, when Mario Pedrali, drawing on the craftsmanship he had acquired in the field of metalworking, set up his own business in Palazzolo sull'Oglio, in the province of Brescia. Driven by passion and a desire to experiment, he invested his knowledge in the first craft workshop specialising in the production of wrought iron garden furniture. Then began a journey that has always focused on beauty, tradition and innovation, values shared with the family and the territory. The same ones that Pedrali Pavillion sees carved into its forms to communicate them, full of light, to the world.