With the intention of investigating the active role of technology Deutsche Telekom presented during Design Week 2022 three new multidisciplinary proposals

Fluid living is perhaps one of the most widely representative concepts of contemporary everyday life: the liquidity of spaces, the absence of borders, the desire to remain interconnected are three of the dimensions that every day we hope.

Precisely from this survey and with the intention of investigating the active role of technology Deutsche Telekom , one of the world's leading telecommunications companies, has given shape to an applied reflection that made its debut, during Design Week 2022, with three new multidisciplinary proposals.

Three customer-oriented dimensions, ranging from hyper intelligent domestic objects to interactive services, all of which can be used individually or in an interconnected system.

Smart objects for home life

With a view to reinterpreting the digital objects that live in our homes, Deutsche Telekom Design & Customer Experience has created the Connectivity Concept, a series of products born from the collaboration with the sstrategic design agency LAYER, which offer as a concrete aid to the optimization and simplification of domestic management.

The collection, composed of devices with an intelligent interface, includes a router, a mesh repeater, a set-top box-soundbar with webcam, a set-top box and a remote controller.

The Connectivity Concept won the Red Dot Award for concept design 2022: their aesthetically refined line and the advanced technological know-how that characterizes them go well alongside the in-depth research on materials – a topic to which the company pays particular attention, in line with the constant interest in the well-being of the planet.

Sustainability has the face of a QR Code

And it is precisely in the field of eco-sustainable lifestyle that the second novelty is positioned: Augmented Reality Packaging , the digitized approach to packaging patented by Deutsche Telekom Design & Customer Experience to save precious raw materials – such as the paper necessary, for example, to illustrate the instructions – and, together, implement the experiential sphere of the purchased product – in this case we think of the unfolding of the moment ' unboxing'.

With Augmented Reality Packaging, the company has reasoned on how augmented reality can be an ally in the search for green solutions ; only in terms of materials is it possible, in fact, to save on ink, paper, manufacturing.

Concretely, the packaging of the purchased good is accompanied by a single QR code which, if framed with the smartphone video camera, shows the contents, the user manual, the product characteristics and all the specifications relating to the purchase.

Connected and happy

The third novelty of the brand, MagentaZuHause, is the application designed as an integrated tool useful for supporting daily activities at home, already nominated for the UX Design Award 2022.

For example, with MagentaZuHause it is possible to receive a notification when one of the family members returns home after school, or it is possible to set up remote management of connected devices in the home, such as lamps or routers. A demonstration of how technology can relieve numerous tasks and daily pressures, simplifying routines and preserving precious personal time.

Fractal, the infinite possibilities of technology

During the FuoriSalone 2022, then, Deutsche Telekom Design & Customer Experience had the opportunity to express its interpretation of the relationship between design and technology.

The Fractal installation created by the company in collaboration with the Strategic design agency LAYER, and exhibited at the University of Milan in the context of the exhibition-event Design Re -Generation by INTERNI, was the experiential (and physical) means with which Deutsche Telekom explained how the designer is called to question himself on the evolution of his role and on the impact that new technologies have on daily life: ethics and sustainability have been proposed as the founding pillars of contemporary design.

The highly immersive installation allowed visitors to access a mirror room in which their own image was infinitely reflected, alluding to the mutual influence between people and digital spaces but also to the innumerable opportunities that the technological future.