Behind Moretti MORE there was a long process of research, lots of passion and continuous experimentation, as can be seen in Valentina’s new home (“I couldn’t wait to have a complete experience of a Moretti MORE home,” she told us).

Created together with her husband Francesco Matricardi – with whom she found the interior design studio AMOAMA Architettura in 2014 – the villa is located on a wooded hillside amidst the vineyards of Franciacorta. Here’s our interview with the owner-designers.

Private and professional concerns meet in this house: was it hard to reconcile the different needs?
Valentina Moretti: The initial decision wasn’t easy: first of all, I had to convince my husband, who wanted to live in the city, even in a rented house so as not to become too attached to one place, to avoid firm ties.
Here, in the land of my family (the house is on a hill that also hosts the 5-star resort L’Albereta di Erbusco), I wanted my kids (twins, aged 2) to grow up in a green setting, as I did, with my sisters... As for the professional sphere, for some time I had wanted to directly experience what it means to acquire a Moretti MORE home, to understand to what extent it could be personalized, to adapt the spaces to individual and family needs.
The real challenge, however, was to test the advantages of the industrialized system regarding construction processes and modes, considering the complexity of the project in static terms, and the tight schedule we had set for ourselves.
The worksite began on 4 July 2016 (I remember the date because when I was working in New York in the studio of Richard Meier, Independence Day featured a great BBQ) and the work was done on 12 December: the next day we wanted to move in, to celebrate the night of Santa Lucia with the kids, as is traditional in my city (Brescia).
A decisive role was played in this adventure by our interior design studio AMOAMA Architettura, which we run together with the architect Federico Soregaroli (who coordinated all the interior design). We were also helped by Chiara Brenna, my classmate at the Architecture Academy in Mendrisio, who has also been by my side in the first years of the MORE adventure...

So this is a success story, in spite of the initial hesitations…
Francesco Matricardi. Certainly! I admit that I was very skeptical at first. I had different ideas, less settled, but I got into the mood very quickly, because I understood that this was an extraordinary opportunity in professional and corporate terms… We could make our own home into a kind of showcase, an iconic project that would concretely demonstrate how much it is possible to ‘raise the bar’ of constructive feasibility of our system.

To achieve what results?
To create a perfect project from all viewpoints and thus to overthrow the negative connotations that still see prefabrication as a system for project of low quality, instead of understanding that this is an innovative approach.
A system like Moretti MORE, precisely because it comes from an industrialized process, permits precise control of construction details, timing and costs, while guaranteeing extraordinary quality that could previously only be achieved with traditional construction systems...