*Design and craftsmanship by S.C. Artroom
A feelgoodstore where to buy things that make us feel good and where, of course, feel good when entering. Sergio Calatroni's latest Artroom project is located in Porto Cervo, Sardinia, along the Promenade De Port: 220 square meters designed from top to bottom, as if space were an object. Everything, in fact, from the spatial concept to the furnishings, from the lighting to the graphics, from the colors to the logo, is spoken in a game of references and quotations.
When you get there, the first impulse is to go in, and see what it is. The explicitly vivid color attracts, absorbs all the attention. Perhaps, the brain accustomed to large chains and "generic" design tells us while observing a space that exudes singularity, it is not a commercial space. What's this? The gaze is seduced not only by the pungent colors, but also by the sinuous shapes of the furniture-sculptures as well as product displays.