The passage from the lifestyle paradigm to the playlist paradigm explains the great flowering of particular, 'strange', powerfully evocative pieces, such as the mirror by Front for Swedese, a poetic and disturbing vertical mouth that introduces, or sucks, into another dimension.
A dimension in which inexplicable creatures like Ferm Living's Pond Trivets, or Bec Brittain's Heron lamp for Mmairo could live. And speaking of creatures from another world, the Galon wall lamp designed by Guillaume Delvigne reveals itself in a domestic environment as a fascinating and perturbing presence, made of the same substance that dreams and nightmares are made of. While the Ribbon stool produced by Gentner Design, although characterised by a less disturbing aspect, does not appear entirely in line with the ordinary categories, suggesting malleable and distorted perspective views.
Because once the Pandora's box of non-industrial design is opened, the landscape of the project is populated by alternative phenotypes, a genetic creativity frenzy akin with the great Cambrian explosion on a domestic scale (the era around 540 million years ago in which an incredible variety of life forms developed, most of which are now extinct).