Quadrifoglio Group, active in the design and realisation of furnishing solutions for professional and contract environments, presented at the last Salone del Mobile a renewed brand identity with a new division dedicated to residential&hospitality and about 40 new products among furniture and lighting elements. In this way, the Group is redefining its organisation and corporate positioning, setting itself the objectives of entering new segments, strengthening brand awareness and expanding its presence abroad.
Living, Lighting, Office
Central to the path of evolution is the creation of the new Design Living unit and the establishment of the Design Lighting division, which flank the Design Office division, the traditional core business. Three ways of interpreting design, all united under the main Quadrifoglio Group brand.
From company logo to production transversality
The brand image has been revisited starting with the company logo: the four-leaf clover symbol has been added to the traditional lettering and the new claim Everywhere with you. The slogan (formerly Everyday with you) shifts the focus to the concept of space and context, emphasising the transversal nature of production, offering complete lines of furniture and lighting systems for both the contract and residential worlds. From a visual point of view, geometric shapes, colours and icons define a coordinated design system that immediately identifies the Office, Lighting and Living divisions and the related catalogue products.
An intuitive and functional website
The institutional website also changes its graphics and becomes a functional design tool. The layout is designed to facilitate navigation and offers the possibility of discovering the products by business unit, product category, intended use and to choose from different settings. Descriptions and technical data sheets are supported by images that tell of the versatility of the products and the possibility of combining them with different furnishing styles.
A renewed showroom
In addition to the digital space, the physical space has also been renewed: in the showroom in Mansuè (Tv), 600 square metres are dedicated to the Design Living division with settings accommodating the new collections: seats, upholstered furniture, accessories, tables, side tables, partitions, bookcases and cupboards.
Innovation and change
The rebranding mixes thirty years of heritage with the drive for innovation and change. A new chapter for Quadrifoglio Group that testifies to the Group's desire to innovate and look to the future with an increasingly complete range of solutions to interpret the changes and needs of contemporary living in any sphere: residential, professional, hospitality.