Iconic company celebrates anniversary with new Milan flagship store

Zanotta celebrates 70 years and retraces its history with an eye on the future with its new Milanese flagship store in Via Durini, inaugurated during Design Week. Founded in 1954, the company based in Nova Milanese has left an indelible mark on the world of project design, producing some of the most iconic and revolutionary pieces in the world of furniture and pushing the boundaries of the very way furniture is conceived in terms of functionality and aesthetics.

From the Sacco armchair to the Maggiolina chaise longue

We need only think of the revolution triggered by the Sacco armchair, designed in 1968 by Piero Gatti, Cesare Paolini and Franco Teodoro, the informal, enveloping seat filled with polystyrene foam balls, which soon became an icon, appreciated for its versatility and timeless comfort, the first piece of furniture in history to allow itself to be modelled by human forms. Even earlier, in 1947, Marco Zanuso designed the Maggiolina chaise longue, abandoning the traditional concept of the armchair and experimenting with a construction system designed for mass industrial production.

Iconic pieces

And then there are iconic pieces such as Reale, the table designed by Carlo Mollino, Tonietta, the chair designed by Enzo Mari, Mezzadro, the stool with a seat reminiscent of a tractor designed by Achille and Pier Giacomo Castiglioni, and finally William, the modular sofa designed by Damian Williamson in 2010.

An innovative catalogue

These are joined by designs by Gae Aulenti, Marco Zanuso, Ettore Sottsass, Alessandro Mendini, Andrea Branzi, Ross Lovegrove, Ora Ïto, Philippe Nigro, Philippe Malouin, Muller Van Severen, Calvi Brambilla and Zaven: a catalogue of furniture and accessories that are the result of innovative thinking on the home and space.

Stage for new collections

All icons are the protagonists of the new Milanese space at Via Durini 25-27, a prestigious location in the heart of the design district, two levels with a total area of over 500 square metres that mark a significant milestone in the Italian brand's growth path. A layout played out entirely on a single colour, orange, which becomes the stage for the new collections, in continuity with the historic pieces.

Challenging the market

The first company to introduce removable covers in upholstered furniture, Zanotta pioneered a new era of flexibility and adaptability in interior design. With the Marcuso table, it was also the first to exploit the technology of attaching glass to steel, combining different materials in a harmonious union, and to introduce unstructured sofas to the market, which revolutionised the traditional concept of seating, challenging conventions with fluid lines and innovative shapes that offer comfort without sacrificing style.

A new way of designing

Seventy years after its birth, the company maintains its prominent position in the world of contemporary design with a collection that ranges from timeless classics to new creations, cultivating the same spirit of experimentation and audacity as its origins. Let's take Za:Za: created by the Venetian design duo Zaven, it represents a new way of designing the sofa by introducing a construction system inspired by the principle of the hammock that accommodates and suspends upholstered elements made of polyurethane and regenerated and regenerable polyester flakes. History, avant-garde and innovation.