This is the case of Alpi, which has always worked on visual hybridization. It is wood, but it is not wood. It is natural, but also designed. It is a wooden surface that creates what nature cannot do. A project on color, veins and essences. For some years the artistic direction has been entrusted to Piero Lissoni, who has worked above all on chromatic research and on the construction of palettes that are able to best express the qualities of the Alpi product. This year the choice fell on the vividness of the colors of the French eighteenth century. . And the result invites us to reflect on how color returns with arrogance in the environments, after years of neutral shades.

The whole is not inappropriate: it is cheerful. Challenge to choose boldly. The French Palette by Lissoni and Alpi, while not excessive, invites to dare for the brilliance of the colors and the vivacity of the shades. It is the result of teamwork between the company and the designer that led to a balanced, never excessive result.

HDsurface, on the other hand, pursues its green vocation. Clay, a material traditionally used in vernacular architecture, returns in a contemporary and very functional key. Ideal on all surfaces, it spreads easily but maintains a porous and velvety texture, which plays with visual effects and natural light. Obviously it is a surface that exploits the intrinsic qualities of the material. Regulates the temperature and humidity and thermally insulates. The advantage is the palette of 24 different shades that arise from the mixture with colored earths and oxides. Natural tones abound, flanked by the reds, blues and greens necessary for the creation of contemporary environments.

Marazzi  continues with Puro, the antibacterial finish already presented at Interni Designer's Week in October 2020. The idea of ​​adding additives that counteract bacterial proliferation was already in Marazzi's research focus before the pandemic crisis. But today, more than ever, the Antibacterial treatment responds to the needs of the historical moment. Puro Antibacterial can be applied to any type of wall or tile and kills 99% of bacteria. It is suitable for any use, both in domestic environments and in public places. But it is especially designed for contexts where hygiene and cleanliness are essential: spas, swimming pools, canteens and health facilities. This spring Marazzi proposed it on the surfaces designed by Antonio Citterio and Patrizia Viel.