The goal of the partnership is to expand the offer, quantity and variety of digital art available and make it more accessible

If art is an expression of the times, it is not surprising that in recent years we hear more and more often about digital art and new collecting concerning the NFT market (Non Fungible Token: that is to say a non-fungible token, therefore not replicable , irreplaceable. And this already makes it something special on the net: it means that there is one and only one of a specific NFT, as if it were a digital brand with a certificate of authenticity and uniqueness).

Interactive creativity

Practiced already in the 80s, today artists find in digital art (painting, drawing, sculpture, music) a new way to express their creativity: the work of art, like any other technology, has evolved and reached the complete interactivity with the public. What was still missing came with the NFT.

Digital art on any display in the world

Interpreting digital art as the last frontier of the global art market, LG Electronics has partnered with Blackdove (US digital art gallery that allows instant delivery of any digital artwork on any display in the world) to offer the possibility to live an immersive digital art experience on LG displays. Thanks to LG's digital signage solutions and the integration of software and works curated by Blackdove and the NFT platform, you can enjoy a unique viewing experience.

An engaging experience

"We are delighted to partner with Blackdove and offer our customers an engaging and unique experience," said Paik Ki-mun, senior vice president and the head of the Information Display business unit at LG Business Solutions Company. "We are convinced that the possibility of transforming LG's LED displays into true digital canvases that adapt to spaces such as luxury residences, corporate lobbies, hospitals and stores will be greatly appreciated by the public."

Flexibility and modularity

LG displays are the ideal solution for art installations in contexts such as corporate lobbies, galleries, luxury residences and other public spaces. LG LED signage offers extreme flexibility, thanks to ease of installation and modularity. Equipped with Full HD (1,920 x 1,080) 8K (7,680 x 4,320) resolution, they guarantee high image quality.

A wide selection of works

Blackdove's software can be integrated with LG Led signage solutions including LG Magnit, LG Led Bloc, Led All-in-One and fine-pitch Led to offer the gallery's wide selection of digital art assets. The Blackdove team personally selects the works of contemporary artists such as Jonathan McCabe, Kenneth Wayne, Meghan Cheng, Franck Lefebvre and Jamie Scott.

Universal appeal

“We are proud to have been chosen by a partner like LG,” said Marc Billings, CEO of Blackdove. “Digital art is the first art form in history with universal appeal as it can be experienced simultaneously all over the world. This not only makes a greater amount of art accessible but facilitates the path towards the purchase and use of art at affordable prices ".