Main partner of the Landscape Festival - I Maestri del Paesaggio, the Group presented its 100% carbon neutral ceramics

Through an installation in Bergamo's Piazza Vecchia and a talk, the Group talked about its approach in the search for sustainable innovations to fit into the architectural landscape with an increasingly reduced environmental impact.

100% Carbon Neutral

Think Zero is the first 100% Carbon Neutral Italian ceramic tile that is part of the Panariagroup's long-term Sustainability Plan. Offsetting the emissions of the entire production of laminated stoneware now allows the Group's brands (Cotto d'Este, Panaria Ceramica, Lea Ceramiche) to reach an important goal, the result of investments in innovation and technological updating, approximately 110 million euros in the last 5 years.

Offsetting CO2 emissions

With the activation of Think Zero, Panariagroup will offset the carbon emissions of the ultra-thin slabs it produces from September 2022. This result was achieved thanks to the purchase and withdrawal of CO2 credits belonging to the CDM (Clean Development Mechanism) standard obtained through the development of a metro section project in New Delhi to reduce the use of conventional means of transport in favour of the metro.

Attention to the Planet

A tunnel, with defined and vibrant geometries, invited an investigation of the ceramic material down to its essence, with a central objective: sustainability. Some giant vases, made of porcelain stoneware, represented architecture and buildings with a sustainable heart: tillandsia plants emerging from the large containers. The space was also a place to stop and appreciate the pleasure of an environment designed on the scale of caring for people and the planet.

The Pigmenti collection

Part of the installation was realised using the new Pigmenti collection of the Lea Ceramiche brand, designed by architect Ferruccio Laviani and presented as a preview in Bergamo. Pigmenti is a collection of ultra-thin and ultra-sustainable Slimtech Plus slabs, which enhances ceramic in its purest essence, putting it at the service of colour. A return to the origins of the material, made possible thanks to the transposition of the sense of craftsmanship and tactility onto ceramics in a material that is purely industrial.

Low consumption

The large, ultra-thin (3.5 mm) laminated porcelain stoneware slabs with reduced thickness compared to traditional tiles require less consumption of raw materials (-65%), energy (-30%) and water (-80%), reducing transport pollution (-66%) and CO2 emissions (-30%): which become zero thanks to total offsetting.

Towards a gentle architecture

These themes were explored in depth during the talk Towards a Gentle Architecture: the architects who were guests at the meeting had the opportunity to dialogue on a "gentle" idea of architecture, respectful of the environment and the people who live in it. Experts and opinion leaders shared their thoughts on the relationship between growing environmental awareness and the characteristics of new or renovated buildings, to discover how materials play a fundamental role in this relationship, as does the work of companies that are constantly improving processes and products.