There are the black volcanic lava rocks of Pantelleria, the Balkan feminine tradition and the genuineness of olive oil in the collections - material, 'amalgamate' and tasty - presented by the three designers who impressed us - for inspiration, research, creativity - at EDIT Napoli 202, the fair dedicated to editorial design and author, curated by Emilia Petruccelli and Domitilla Dardi, staged (successfully) in different locations of the Neapolitan city from 29 to 31 October.
The emerging House of Ita, the sophisticated Astrid Luglio and the more famous Elena Salmistraro enchanted us because in presenting their collections they tell us stories, territorial and ancestral.
Textile artist and designer Margarita (Ita) Aleksievska Sclavi, aka House of Ita
The predisposition for unconventional relationships and the attitude to arrangement - to the stratification - in the combining materials, fabrics (and references) are the basis of Trasposizioni , the tapestry collection that explores the multifaceted female universe of North Macedonia presented in Naples by the textile artist and designer Margarita (Ita) Aleksievska Sclavi, aka House of Ita.
The raw material? The traditional Slavic-Macedonian women's clothes of Byzantine imprint that women once made by hand, making subtle variations to embellish an otherwise ordinary garment, which denoted the regional belonging and the cultural affiliation of the wearer.
The Trasposizioni collection reinterprets these high quality garments to give them new meanings and functions. Investigating their unspoken potential , House of Ita deconstructs and reassembles them to create three tapestries bearing the names of its grandmothers - Vera , Aspasija and Evgenija - in homage to the ancestors of his country d'origin, North Macedonia.
In the reworked textures, pieces of clothing, shreds of sleeves, collars, embroidery and ribbons are intertwined, with gold, bronze and silver leaves, refined details and folkloric ornaments hand-painted by the artist. The result is a heterogeneous but coherent composition, recognizable to an attentive yet original look.
Making measured counterpoints and cultured juxtapositions its fil rouge, the collection explores the theme of cultural heritage and femininity.
“Creating Transpositions was a journey to discover my roots, an intimate ritual that made me connect with the culture and feminine energy of my land. The intention was to create a sort of collage of memory, a conceptual map made up of fragments of stories, where the protagonists were women” says House of Ita.
The designer's aesthetic research translates into a amalgam of colors, fabrics and cultures to combine ancient crafts and modern techniques, celebrating the Balkan artisan tradition and the role of women in applied arts.
The designer (sophisticated but genuine) Astrid Luglio
Oliva Family is the telling of a story through curious design objects - graceful and at the same time 'specialized' - that speak of taste, well-being and Italian hospitality and suggest new gestures , celebrating a fundamental element of the diet but also of the Mediterranean culture: olive oil.
Born from the collaboration between the designer Astrid Luglio and Mariella Caputo, sommelier, oil master and maître, for Eleit.it, a young brand that through original objects emphasizes protected raw materials and typical Italian products, the Olivia family populates the table with 'characters' specially designed for oil tasting, enhancing its different origins and organoleptic properties: Elio, the spoon for measuring and serving the oil, Gea, the bread and oil plate, Pigi, the container dedicated to experience olfactory.
With archetypal shapes, the collection in tinned brass and copper created by the artisans of Rua Catalana returns grace - feminine - simple and at the same time sophisticated of natural gestures and the most ancient domestic rites. The naming of the three objects contains within itself the three fundamental elements for the cultivation of the olive tree: Gea: the earth, Elio: the sun and Pigi: the source.
“Basing my work on the search for culinary utopias, on the enhancement of fine ingredients and on the creation of sensory experiences, I found a perfect harmony with the vision and methodology with which Eleit.it projects are developed. Participating in the Oliva Family project has meant embracing the care and attention for the story of the creative process, from the choice of the culinary ingredient to that of the artisan reality with which to make the products” explains Astrid Luglio.
Pigi, the Olfactory Taster , suggests through the hole which is the first sense to be involved in the evaluation of an oil: the smell, to breathe in the sweet, slow and intense smell with a natural gesture. Immediately afterwards, the taste arrives: tasting the right amount ensures that the oil spreads in the mouth to perceive its aromatic components.
Elio, the Spoon of oil, represents the ideal quantity to add to dishes: the dosage perfect to protect health, avoid waste as well as the risks of oxidation and rancidity that can accelerate the process of perishableness.
Gea, the Bread and oil dish, celebrates a welcome ritual that recalls archaic traditions and that tells the enhancement of a natural product and a low environmental impact supply chain: you eat everything, right down to the last crumb.
The eclectic designer (and illustrator) Elena Salmistraro
Continuing its exploration of the Mediterranean, Lithea presented at EDIT Napoli Pensieri Panteschi, the new collection of furnishings and surfaces in polychrome marble and stone, designed by Elena Salmistraro and dedicated to the Sicilian island of Pantelleria. Hyper decorative, it brings natural materials, the morphology and the unmistakable nature of Pantelleria landscapes into living spaces.
Considered land of fertility since ancient times, Pantelleria has been handed down stories (and legends) that tell of a mysterious and extraordinary island: cliffs eroded by the sea and the wind, black rocks of volcanic lava, terraced vineyards of zibibbo, dry stone walls and caper plants, dammusi with wavy roofs and a deep, infinite blue sea.
For Elena Salmistraro Pensieri Panteschi is the image of a young woman observing Pantelleria to stimulate her curiosity and (therefore) her creativity through drawing, in search of new structures, shapes, textures and colors.
Complements with evocative (territorial) names and a strong scenographic impact are born. Three-dimensional and graphic, the Specchio di Venere table, the Sibà stools and the Gadir decorative panel are characterized by multiple shades and material overlays thanks to the use of precious polychrome marbles expertly worked by Lithea, a Sicilian company with more than fifty ' years of experience in the stone sector.