In our late capitalist society, the level of freedom of individual choice and, depending on the specific market environment, the customization of products and services has reached a level that confronts individual users/customers with the need to make continuous choices, both of the goods to be purchased and then the insistent need to customize them. Faced with this situation, each of us is becoming, by virtue or necessity, in some way a ‘self-manager’, since we are constantly called on to make decisions about every aspect of our lives, from the color of our hair to the film to see on Netflix, from contact requests on social networks to the filling of the sandwiches to be delivered to our homes: all things that, given the pressing insistence with which they claim our attention, require a veritable ‘strategic management’ of everyday life.