Matisse, who knew a lot about life, joy and beauty, once said “jazz is rhythm and meaning”. Today we could say that design is a meaning to which a rhythm has been given. A chair is a chair, but a design chair plays a different kind of music. Which is why Kristalia’s story always starts with jazz notes.
The meaning is innovation, functionality, handicraft expertise, Made in Italy, sustainability, transparency. The rhythm is design. Something that, like jazz, is impossible to understand if you even venture to explain it.
Kristalia was founded in 1994 by the will of a group of young jazz fans from Friuli who did the smartest, easiest and most instinctive thing one could think of: they took a look at their immediate surroundings – north-east Italy where the company was going to be based – and discovered completely new design sectors through which the best products of this land could be expressed: mountain boots, the production of automobile parts, clothing and knitwear.
They then decided to give a new rhythm to these places to move them towards design innovation.