Lavazza design – a fundamental asset for both the industrial and strategic development of the company – is characterized by three important elements: refined aesthetics, technological innovation and high quality of execution. All products are the result of a continuous and in depth study of excellence and constant revision of current and upcoming trends.
The professionalism and attention that distinguishes Lavazza’s offer makes it possible to translate the identity of the brand into surfaces and detailing of high aesthetic and functional quality. The form language of the machines is essential and playful, composed of simple formal elements that highlight materials, surface treatments and colors.
Naturally, the identity of the products reflects the essence of Italian style, characterized by values of positivity, cheerfulness, sociability and sophisticated, elegant and innovative design.
The Lavazza Design offices are part of the Innovation Center in Settimo Torinese, where the company’s historic production plant is located. A young, close-knit and highly professional team manages Lavazza’s corporate design – from compact coffee machines for the domestic market to professional products for offices and cafés, from solutions for automatic distribution and vending machines to tableware, accessories and their respective packaging. Most of the design related activities are handled in house – sometimes also in collaboration with external studios and agencies.
Today numerous products of this new Lavazza design direction are already present on the international market and have won quite a few important design awards – amongst others several iF, Red Dot and German Design Awards.