Designing Care

After the emergency period that imposed a surreal immobility, now is the time for action. And the culture of the project will have to set in motion a virtuous reconstruction, an intimate regeneration animated by a profound and responsible listening to the things of the world

Dialogue with designers and empathetic listening to the market have given rise to that tailor-made company that represents the strength of the Italian production system. Now, the necessary evolution towards digital will have to take into account the great analogue-artisan tradition of Made in Italy

To rethink the great international design event it is necessary to get in the middle between analog and digital, physical and immaterial, universal and local. The factories will be laboratories for new forms of work and will be able to re-establish the community of our doing business