Poliform presents its first outdoor line in the context of NYCxDesign Festival, at the New York showroom on Madison Avenue

In the setting of the NYCxDesign Festival 2024, when five neighborhoods of the City come alive in honor of design in all its forms - from architecture to craftsmanship, from experiments to collectibles - Poliform presents itsfirst outdoor lineto the US market.

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An important debut, which chooses to dialogue with the New York public (and North American in general) within the Madison Avenue showroom in a year since its introduction in Italy, telling of a collection that is inspired by the relationship between man, nature and landscape.

Poliform's first outdoor line was created with respect for the natural and landscape context in which each piece is positioned, while always respecting the style of the brand which has always furnished homes all over the world with avant-garde and style.

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An extension of the indoor style, therefore, described by an elegant artisanal soul with a tech heart, which materializes in an excellent design in three variations designed by leading names such as Jean-Marie Massaud (who designed the Ketch collection), Emmanuel Gallina (Magnolia collection) and Marcel Wanders (with the Mad Out collection – a natural extension of the Mad note for interiors).

The three designers, each in their own way, were inspired by a contemporary lifestyle based on the fluidity of space, ensuring that each piece integrated perfectly with Poliform's home collections.

“With a focus on craftsmanship, I have created a range of outdoor furniture that is not only elegant but also durable and functional,” Wanders told the press at the presentation in Italy. “Each piece has been carefully designed and crafted using high quality materials to ensure longevity, making them perfect for use in all weather conditions.

Poliform is therefore now preparing to talk about the wonderful outdoor world at the NYCxDesign Festival 2024.