The economic crisis and global concerns affect the purchasing choices of people who, even in 2023, will think better and longer about how to spend on furnishing their homes

"2022 brought new challenges to Non Food operators, amid inflation, price increases and new dynamics linked both to the international context and to the new spending attitude of Italian consumers. From the consumer sentiment survey conducted by Metrica Ricerche for the 'Non Food Observatory in fact, it emerged that a percentage between between 50% and 70% of those interviewed - depending on the product sector - declare that in the coming months they will buy fewer non-food products or will tend to postpone their purchases.”

The need not to invest excessive sums for the home meets and collides, in this particular period of the year, with a force that pushes in the opposite direction, given by the desire to renovate the spaces in which now, thanks also to the many new ways of working, most of the time is spent at home.

The observation of this encounter-clash of energies, combined with the study of the trends revealed for the furniture sector in 2023, led us to formulate a series of dedicated style advice to those who want to transform their home (spending little).

Below, in brief, are our 9 tips which we will go into in depth one by one over the next few months.

1. Transform your home with colour

The personalization of spaces has led to a 'free den for everyone' as regards color in the home: the declared trends are not so important (often driven by marketing needs), as much as understanding the colors that best suit your personality, capable of transmitting positive emotions.

It's okay, therefore, to find out about current trends, but only as starting points, without being enchanted by choices that are not in tune with one's feelings.

Among the proposals to evaluate today, the color designer Francesca Valan tells us, there is yellow and the colors that contain it such as mandarin, cedar, primrose, vine leaf: it is the color of light and joy.

However, if the need is to paint an intimate room, dedicated to moments in which to be with oneself, meditating, relaxing, practicing yoga, the indicated colors are purple or the blue.

“In recent years, design has undergone an important paradigm shift - continues Valan - if before you were based on trend forecasts, today you focus on iconic colors </ strong>, which last longer over time.”

2. Bring a feeling of well-being into the house

Colours, lighting, materials and surfaces are the aspects on which one can act to create harmonious spaces capable of restoring physical and mental well-being.

Then there are some individual spaces in the house to focus on. The bathroom, first of all.

If the desire for a bathroom increasingly similar to a spa was already underway, the two years of the pandemic have pushed the accelerator in this direction.

Today, to all intents and purposes, the bathroom is the environment where people seek not only intimacy, but the possibility of deeply savoring moments of regenerating break as we can deduce from the 2023 bathroom trends.

If there is a need for regenerating environments, but the criticality is limited space, it is sufficient to focus on one corner, for example introducing a fireplace in the living room (today there are many solutions that do not require prearranged systems) or steal a corner from the bedroom to furnish a small area dedicated to meditation or, again, completely rethink the entrance, as a point truly dedicated to hospitality.

3. Furnishing the house with plants

The need to surround yourself with nature, even or especially in city apartments, has never been so felt as it is now.

Those who feel it is the main need to transform their interiors in favor of a new well-being should go directly to nature itself and not to its imitations.

If so far the problem has been that of not knowing where to place the plants, we will investigate, thanks to an expert voice, room by room the best place and the most suitable species.

"Today, furnishing a house with plants - explains architect Filippo Coltro - is not just a styling trend but a concrete opportunity to do good for the planet and also for the our health.

Many species, even easy to grow, have exceptional functional properties for indoors, for example they eliminate some potentially harmful substances such as formaldehyde."

4. Minimal style, for a tidier home

There are so many values enclosed in a concept that might seem outdated like Less is more.

Here we underline the two, in our opinion, the most significant: the need to clear the space, and at the same time the mind, of objects now ruined, forgotten, dusty and the need to welcome, at home, furnishings capable of lasting over time, therefore characterized by a rigorous, essential design, not inclined to wink at the most ephemeral fashions of the moment.

Even better, if a piece also possesses the gift of multifunctionality, it is definitely the one to choose.

4. Minimal style, for a tidier home

There are so many values enclosed in a concept that might seem outdated like Less is more.

Here we underline the two, in our opinion, the most significant: the need to clear the space, and at the same time the mind, of objects now ruined, forgotten, dusty and the need to welcome, at home, furnishings capable of lasting over time, therefore characterized by a rigorous, essential design, not inclined to wink at the most ephemeral fashions of the moment.

Even better, if a piece also possesses the gift of multifunctionality, it is definitely the one to choose.

6. Designing and furnishing a vintage-style home: the value of memory

It is the fashion sector that usually paves the way for new trends, because it is able to intercept the evolution of people's tastes directly from the street.

And it is precisely with clothing that the tendency to buy, and therefore also and sell, secondhand hand garments has become increasingly decisive.

It is therefore no coincidence that the habit of Stooping is increasingly widespread, so much so that it has become an Instagram account born in New York in 2019 (with over 420,000 followers) and now also arrived in Italy ( @stooping_milano). What does stooping mean? According to urban trends, stooping means recovering furniture and objects abandoned on the street, driveways and sidewalks, thus obtaining furniture free.

"What is waste for you is treasure for others", this is the key philosophy of the accounts dedicated to Stooping that work like this: if you come across an abandoned chest of drawers, lamp or sofa while walking down the street, just take a picture and send it to the Instagram Stooping page of your city indicating its location.

This will be republished and will reach all interested people in a few minutes, who will be able to go out and retrieve the object.

But that's not all, one of the trends expressed by the public with online searches and intercepted by Pinterest Predicts is about the combination of old and new: interior design research is all about how to combine modern furniture and antiques to create eclectic environments.

7. Decorate your home by shopping online

To delve into this particular sector, that of e-commerce, we immediately get help from ongoing data and statistics.

The pandemic has marked some sectors, such as tourism, transport and'entertainment, but it has also made others take off, such as all those connected to'computer science and online sales.

The data shown are those obtained from the 'last survey made by 'B2C Netcom eCommerce Observatory – School of Management of the Politecnico di Milano.

The 'ecommerce sector in Italy is constantly growing. It is estimated that consumer sales in 2023 will exceed 45 billion euros, with a increase of 14%. Over the years, many sectors have tried to conquer the e-commerce market following the pandemic. Among these, the following certainly stand out:

  • Home decor: furnishing items for the home;
  • Interior design: office accessories and objects of comfort;
  • Kitchen: work tools and appliances;

Furthermore, according to Spotandweb, the 'The age in which most home purchases are made through installments of digital payments from three installments upwards is between 35 and 55 and therefore represents a reasoned choice , adopted by a mature and aware target.

Within the'the 'Furniture and Design i Millennials doubled their online funding requests during Black Friday, going from an average of around 25 applications per day in a normal period to nearly 60.

A significant variation, of about +130% of requests, compared to the other generations.

Furthermore, in the world of e-commerce, small and medium-sized business shops are growing faster, especially those that manage to identify themselves with products linked to a niche and for which it becomes much easier to profile the target audience.

8. Transforming the home atmosphere with fabrics

Replacing the upholstery, adding a carpet or changing the curtains are the quickest and most painless actions to renovate the look of a room, without facing demanding and irreversible changes.

Also in this case, indeed especially in the world of fabrics, you can indulge yourself by being inspired by nature, its nuances and its patterns.

If solid colours, perhaps mixed, should be concentrated on the coverings of sofas and armchairs, botanical themed decorations can personalize cushions and curtains or, for example, a wall covered with fabric panels.

Even the geometric patterns and patterns inspired by the 70s help to give an elegant and contemporary accent to an environment markedly focused on classic tastes.

9. Organic style: let's take a cue from nature

One of the trends already underway and confirmed in 2023 is the need to nest, we talked about it here.

If people's relationship with their homes has already changed forever during the pandemic, due to the uncertain economic situation, it is expected that in 2023 people will stay more at home.

They will look for rounded furniture, with soft lines (many psychological research shows that the human brain is predisposed to associate roundness with happiness and relaxation) and products dedicated to the simplest activities , manual, authentic, to contrast the (too much) time we spend in front of a screen.