From graphics to serigraphs to furniture and home décor
The graphics was therefore Andy Warhol's initial field of action. The starting point for the revolution. Which would then involve art, cinema, fashion but also marketing, advertising and commercial design. His innovative 'blotted line' technique, for example, made up of very fragile and interrupted signs, whose irregularity was more the result of chance than of a precise choice of the author, will forever influence the advertisement graphics.
The serigraphs then, from the comics of Superman and Popeye to the canned foods of Campbell's and Kellog's (it must be admitted that the master had a certain flair in choosing brands that remained in the breach for sixty years), will become real objects furniture. So much so that the Flowers series, from 1964, will be presented at Leo Castelli's gallery in New York in the form of a giant wallpaper.