“Our clients,” explains Lucrezia Doria, head of brand and special projects at Artemest, “are both individuals passionate about collectible design and craftsmanship and the best architecture and interior design studios, who are looking for customized solutions for high-profile projects.
Artemest has a catalog of over 60 thousand products and collaborates with over 1,300 artisans and companies distributed in all the main Italian districts. We have a team that travels throughout Italy in search of these companies and visits the laboratories and sees the products before uploading them to the site”.
However, despite Artemest aiming to sell Italianness, its clients are mostly foreign: “We have always worked well with the United States – in fact we will develop our physical presence in Florida, Texas and California – and we are seeing interest in the Middle East.
Collectors are inclined to buy an object even by a name they don’t know thanks to the important storytelling work we do on the artisans who create the objects. For this purpose, it is essential to focus on digital and physical touch points with events, pop-up stores and exhibition spaces with a similar setup to that of Artemest Galleria New York”.