Studio Klass subverts the way of describing the contract with an elegant and futuristic concept, where products are almost absent to leave room for emotions

In Milan, in via Cavallotti 15, Contract Atelier is born, a space where architects, developers and investors can create from scratch a complete and highly personal project, interfacing with many brands at the same time.

A 'haute couture' of the contract, where the customer is followed (and pampered) in an emotional and tailor-made path.

Studio Klass tells us how he conceived this elegant and futuristic concept, a unicum that outlines a new, more coherent and empathic way of presenting the world of design.

How was Contract Atelier born?

Contract Atelier was born from a need: usually the spaces dedicated to contract design are set up as reproductions of residential environments, or as micro-stands of brands, crowded with products.

Furthermore, contract is often seen, and presented, as an industry primarily based on numbers, orders and their value.

We wanted to elevate the contract, proposing a concept closer to the world of luxury and high fashion than to furniture. We have imagined a 'haute couture' of contract, a refined and welcoming place like a boutique, where the customer is followed and pampered in a tailor-made and emotional journey.

Why Contract Atelier changes the way of describing the contract

Unlike traditional showrooms, Contract Atelier is a place where the product is almost absent to make room for material libraries, meeting areas, wunderkammers used as elegant exhibitors, waiting rooms set up as cinemas.

There is no prêt-à-porter collection, no ready supply, but suggestions, inspirations, design possibilities.

Within Contract Atelier, custom solutions can be created, much more personal than the standard offer of a catalog. I the customer becomes the author of his project.

How Contract Atelier works

As in high fashion boutiques, the Contract Atelier is followed from start to finish.

A team of architects accompanies the professional client - designer, developer or investor - on a path designed according to the buyer's tastes and needs. A space where everything is possible, where a story is built together, around a meeting table, starting from the specially designed moodboards.

A place where a complete, complex and coherent project is created, working together with many brands at the same time.

Making the intangible tangible

We wanted to avoid the typical shop presentation, where all items are displayed at first sight. The objects present are few, and are hidden by retractable systems, wunderkammers and movable walls that open only when needed to reveal the content.

Also for reasons of space - the room is 148 sq m + 57 sq m basement - we could not accommodate large furnished environments.

So we have planned a maxi LG videowall in the meeting room which, thanks to augmented reality, allows you to 'touch' the project that will be developed.

In addition, in the corridor we have arranged other videos to tell the different collections and proposals of the individual brands in a narrative by chapters.

When interior choices also have a function

The material and chromatic choices reflect the style of the intimate and comfortable place. We have chosen natural finishes such as trowel, bush-hammered floors, canaletto walnut for the wunderkammer and retractable bookcases, materials that convey a certain sense of relaxation.

The result is a comfortable and refined environment like a home, a space that puts customers at ease, where they can take important decisions calmly.

At the same time we wanted to add some more technical accents, in contrast to the domestic atmosphere, such as minimal lighting and the platinum-finish wall cladding, to remind us that we are still in a professional place dedicated to the project.

The project partners

The partners are: Aeg, Eco Contract, Gessi, Inda, Kaldewei, LG, Molteni & C, Nemo, Valli & Valli and Viva Porte. Non-competitive companies that offer an offer to completely furnish an apartment or office.

To present such different brands, we thought of a coherent choral narrative, which at the same time offers the possibility for brands to tell their story individually. And we did it with the four wunderkammers in the basement: a deliberately futuristic and aseptic space, which wants to surprise, like a vault secret in which chambers of wonders unfold to reveal precious finishes and details.

An atelier that could teach school, a virtuous and sustainable model for presenting new products with fewer products, fewer materials and more storytelling.

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