The two protagonists of the new collection of AlphaTauri are a trench for her and for him is a 'Commuter Jacket', the hyper-technical unisex jacket. Also for this drop technology is the master, in a mixture of style and avant-garde design.
AlphaTauri is in fact the premium fashion brand of Red Bull born from the belief that fashion can, and should, provide something more to those who use it. The starting mission is to implement everyday life by making it a comfortable experience, to be lived at its best and in style.
Innovation, technology, design and performance are the guiding values of the brand and in particular of this latest collection, just like those that distinguish the primary Red Bull brand.