About the competition: twelve days to come up with a concept that also includes the area later called the Green Room and intended to accommodate the waiting artists. How does it work in these cases?
The concept competition lasted 12 days and the request was to produce a series of visual materials and to design the identity of the event.
The theme was: "to represent Italian beauty". Concretely, I decided to use time in a pragmatic way: 2 days of reflection and design brainstorming, 5 days of construction of the scenographic grounding, 5 days to choose how to formalize the material produced between sketches, renders and animations. And obviously build a business plan.
It was a wonderful experience thanks to a close-knit and high-level team (only six people). And thanks also to the strength of the experience in this type of projects (Francesca Montanari, among other things was also the set designer of Sanremo 2013 and 2019, the first woman to receive the post).
We won. The idea is to represent Italy through its geographical nomenclature, surrounded by water and open to the relationships that have given life to our complexity cultural.