"The UN 2030 Agenda is a fundamental instrument of inspiration, but it also establishes a concrete direction of development on sustainability, making it clear that we are all called to intervene, people and companies, but also institutions and Countries”, underlines Roberto Monti, new CEO of Arper.
“Sustainability is a collective issue. Companies play a fundamental role as they are productive realities, but they can also be the drivers of cultural change ".
To address a complex issue such as sustainability, brands must establish priorities of intervention: "This implies carrying out transformations profoundly at different organizational, productive and cultural levels. We want sustainability to become an integral part of our doing business, and we face this path by moving at the same time in the short and long term".