Dutch, born in 1985, Lex Pott is the young designer who pervades Instagram with his creations with irresistible shapes

In Rotterdam, in the Netherlands, there is a young designer who, with his creations, is enjoying great international success. Her name is Lex Pott, she is 36, an honors degree at Design Academy in Eindhoven, over 51 thousand followers on Instagram and creates objects of everyday design modeling simple raw materials.

His strength is the creations intuitive: intertwined soaps, candles extrapolated from their most classic meaning, essential sofas stripped of their additional details. Between capsule collections and autonomous creations, Lex Pott defines its design as a democratic design: available to everyone, without barriers of cost or interpretation.

Watching them is addicting. A visual softness with an immediate relaxing effect. Side by side, alone, in combo with others: each time they give life to suggestive and playful patterns. But also think about it.

For Lex Pott, everything starts and revolves around the materials he chooses to work with: in most cases pure, such as: wood, stone, metals, wax and glass.

His slightly pop style is somewhat reminiscent of the Sixties, but reinterpreted. Color is never lacking in Lex Pott's creations: from natural tones - such as cream and sage green - to fluorescent hues, it is an explosion of stimuli for the eyes.

Why do we like it? Because his works are intuitive, fun and everyday. And it is precisely from everyday life that Lex Pott draws inspiration: his design is functional and 'easy'. The extravagant aspect is what intrigues and brings the public closer to a growing talent.

Lex Pott, where does an idea come from?

I usually start from the interpretation of a material while working on it. I try to understand its behavior and properties, from there I start thinking about which shape suits it and transform it into a product. In this way the product is always the logical consequence of the study and processing of a material.

What is the secret of its success?

I believe, the variety. I am active in different fields: I work for galleries, design brands, for myself and also for the mass market segment. I think it's the variety that leads me to surprise. For me, then, it is essential not to go back to the same thing over and over again. The creations born on my own initiative (not commissioned) are all experiments, but often they give me ideas to implement projects for other clients.

What is the goal of your design?

My objects want to be a combination of form, function and fun. I hope everyone appreciates them and contextualizes them in their own way. I think about designing, but the life of the object then depends on who buys them. My main goal is to make pieces that belong to the here and now. A reflection of the time we live in. Unpretentious.

What inspires you?

From everyday life. What surrounds me and the routines around me. I am also a consumer, so I always try to design something that can make my life better. Inspiration, for me, always means hard work and study: ideas don't come from the Universe over and over. I also draw a lot from art. I am inspired by the symbolic value that materials or objects can have.

Work with intuitive shapes. How are they born?

Let's take Twist candles as an example - which are really intuitive: working with wax gives free way to model. I noticed that classic candles only have one end lit: this stimulated me to want to make the most of a single object. As a result, I used both ends as part of the design, resulting in two candles in one. The form traces a fluid movement: from the stable base to the sculptural form. The iconic meal candle has been translated into a contemporary, double-ended, table decoration.

They are trendy objects and therefore heavily copied, does it suit you?

Copies tell me they are appreciated. I think it has nothing to do with the original. For the Twists, it is a new candle shape because there was no such thing available. If the copies are made for themselves, that's fine by me. It is different if those who make them then sell them: copying is a crime.

It is very popular on digital platforms, on Instagram alone it has more than 51k followers, what role does design play on social media?

To be honest, it sounds weird, but I never use Instagram that much. I think success came naturally from people who liked and shared my products. I am also very happy with this. I'm not interested in being famous for who I am but I'm interested in the products I create being used and appreciated as much as possible.