Gisella Borioli has clear ideas about her future.
“The years go by and I also want to take care of other things, I have many projects. I am making sure that there is a regenerative generational change. My nephew Tommaso Stecchi Borioli is increasingly involved in Superstudio with a new team of under 30”.
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So the celebration of Superstudio's forty years will be marked by your farewell party?
Gisella Borioli: “It's not the time to celebrate: I'm really worried about the economic and socio-political situation in the world.
I proposed to Tommaso that we celebrate by doing our job, as we have always done. There are many projects underway, some started by me, others desired by Tommaso.
The range of action opens up on several fronts, both in terms of new spaces and in terms of new exhibition methods”.
What are the plans for Superstudio Maxi at the Bovisa?
Gisella Borioli: "Superstudio Maxi was born just before the pandemic with the aim of expanding our business and doing it with a regeneration urban and social project in the head.
Moving towards the periphery requires taking charge of the area through a plan that transforms the space into a point of cultural convergence.
I believe it is the only private venue for events to have all the sustainability certifications.
Following an idea of next city, lively and autonomous in the neighborhoods, we continue to try to fill a void, to bring vitality to uninhabited architecture. This is how Superstudio was also born”.
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