"The second approach uses familiarity to generate dystonia, giving impact to specific themes. In the project “Back to square one”, I represent the textile waste that we produce and ship to other parts of the world, placing it in the streets of our cities. This vision allows us to understand the seriousness of the problem and to empathize with it.
I wouldn’t say less powerful, but certainly more integrated into everyday life. The surprise effect has diminished, leaving room for greater clarity and readability.
Today, dataviz must respond to the growing complexity of data with increasingly immediate and intuitive visual solutions. The real difference compared to the past lies in the breadth of contexts of use, which now range beyond specialist sectors. Furthermore, more accessible and intuitive tools, which do not require advanced technical skills, have made dataviz accessible to a much wider audience.
With this growth and diversification of the audience and tools, data visualization will continue to evolve, to maintain the ability to emotionally engage and communicate effectively.”