So what should design do to guide us towards this continuous reinvention?
The misunderstanding of contemporary design is that of wanting to design forms: in the 1960s it was known instead that the designer designs possible lives
. So the point now is to understand what we want to do with our relationship with bodies, not with forms. Let's take gender issues for example: there is a lot of excitement, a desire for freedom. However, this is accompanied by a very strong, somewhat contradictory form of normativism. We should understand how to give bodies that kind of attention to things that can only be divine
, not predetermined. The idea of the bathroom, even the one dedicated to well-being, comes from prejudice. If, on the other hand, we relate to the body again as diviners, who knows what we might discover. It is useless to design the shape of the bathroom, useless to make pre-established decisions.
In his book he suggests a more conscious and autonomous use of the imagination. Why is it important?
If we don't imagine, we die. The problem is that for a thousand reasons we don't know what we want, we don't know what to want because the world has changed. But it is physiological. Before, getting information was complicated: we had to leave the house, ask others, search books.
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Widespread and immediately accessible knowledge is an immense transformation of the world. The problem is to reorient ourselves in these immense digital archives, which are larger than reality.