What are the main stages of these 70 years?

•the first stage, at the beginning of the 1960s, when we switched to casting and firing production with a continuous cycle kiln fueled by hydrocarbons, thus abandoning the archaic, although fascinating, hand moulding and firing with a wood-fired kiln.

•the third stage, at the end of the 1990s, when an epochal change occurred with the strong shift towards design, through the adoption of shapes and technological solutions for ceramic sanitary ware that were innovative for the bathroom of the time”.

Export to 70 countries: which are the most active markets?

Yes, we export all over the world, but the markets that are numerically significant are those of European countries, especially those of the EU”.

Flaminia's close relationship with its territory

The company has always contributed to charitable, cultural and sporting initiatives, often financing them entirely. What the territory has given us in this long period has been, at least in part, returned, not only by providing jobs and generating related activities, but also in the social sphere.

The topic of ceramic reuse: can you give us some examples?

“We didn’t wait for the term ‘environmental sustainability’ to become fashionable and so for many years now the company, thanks to the support of the Centro Ceramica di Civita Castellana, has been sending processing waste for reuse - plaster, ceramic sludge, fired ceramic, etc. - as by-products (secondary raw materials), which are used as raw materials by other production sectors or by the ceramic sector itself”.

What are the technical challenges whose results have given the greatest satisfaction?

"Twenty-five years ago we chose to produce unconventional sanitary ceramics and this challenge continues today. When we produce new items, the aspects of novelty, beauty and design prevail over those of production yields.

If we had stopped at this factor we would never have created items that have made the history of bathroom sanitary ware and also those that we continue to include in our catalog, most recently Spire by Elena Salmistraro, MonoSettecento by Giulio Cappellini or Box by Nendo, in addition to ceramic lamps.

Your new challenge: the relationship between ceramic material and lighting

“The use of ceramic material in the field of lighting goes back in time. Just to give an example, ceramic lamps for the bathroom were used until the Seventies. Therefore, picking up the thread of that discussion for a company like Flaminia, which has been producing ceramics for seventy years, was easy when Paola Navone encouraged us by presenting the Make-Up lamp project.

From then on we expanded the catalogue, adding projects designed by well-known designers, such as Patrick Norguet and Nendo, who have tried their hand at this new production line”.