Is there space for this in industrial production? Or it is all the realm of concept design?
«There is space for this in industrial production. It depends on the willingness of company to dive into this. I like to think that the thinking I have described to you is alive in all I do and it’s natural because being vulnerable and open to what’s out there has become second nature for me. The lighting collections I designed for Flos originate from this thinking. From the String Lights down to the latest, Coordinates (read here the Interni Design Journal article on the collection), these are objects that celebrate the passing of creativity from the designer to the user. They are like a blank sheet of paper and a pen. The freedom they give can be scary and uncomfortable for those who are not used to opening up. Coordinates, for instance, explored the idea of crosshatch and by providing horizontal and vertical lines it makes the user design images that are suspended in space. It’s all about the relationship between people, objects and space, through time…»
You said the freedom that such designs could create “discomfort”. Hardly what industrial production normally goes for. Yet your products are also commercial successes. How come?
«The truth is that a lot of people want to get out of their comfort zone, they feel uneasy when they are stuck into it for too long. And it is therefore good to allow people to be uncomfortable, to help them challenge what there. I also don’t believe that commercial results are a good measure for design success but, rather, its ability to challenge its audience».