The pandemic has changed the way people live in the home. Does this represent an opportunity for design companies?

Suddenly, after years of escaping, the house is once again the center of the new life. For us this represented an opportunity: there is a need to include more comfortable, more functional products that last over time and can be used for different purposes in homes. We have worked to provide solutions that give a concrete and serious response to the challenges that this new dimension of domestic spaces poses to us.

During the Design Week you will present the news in your Milan showroom (via Manzoni 30). Can you tell us about them?

‘Take your Time’ is the name that encompasses our news: because time is the most precious thing we have. Poltrona Frau wants to offer a more comfortable and functional way of living one's time at home, the fulcrum today of private life but also work and social life. The presentation will be multisensory and will touch three senses: sight, with 'Take your Time' products, smell with a line of fragrance diffusers created in collaboration with Acqua di Parma. And touch, with the inclusion of fine fabrics from the Loro Piana interiors collection. As a sofa, we will present In The Mood, designed by Jean-Marie Massaud, an evolution of the horizontal sign already present in the Gran Torino but much more rigorous and architectural: geometric but comfortable shapes with the seat in wadding and polyurethane and the cushions in feather d ' goose. It can be upholstered in leather or fabric and has a great attention to functionality: for example, the armrest can be a container and host the wiring. Soft and welcoming lines are instead the characteristic of the Archibald Gran Comfort armchair, also designed by Massaud, with goose down padding, which in this new version is covered in fabric and becomes removable.