A row of pink petals on a blue background like sails that stand out in the sky, which, if you look carefully, gather in a sweet group hug. No, we are not reconstructing the incipit of a fairy tale, we are simply faced with the Barcolana 2023 manifesto. An opportunity not wasted, to make iconography a vehicle of values.
The creativity belongs to Judy Chicago, the only one who with authority, conviction and authenticity disinterested in any form of what on social networks would be defined as 'trending topic', knows how to talk about rights and inclusion to the most disparate generations.
This year, in fact, the marriage between art and sport which returns every year on the occasion of the largest regatta in the world (the dates of the next edition: September 29 to October 8, 2023), and which sees united Barcolana and illy Cafè is back with the aim of talking about inclusion.
The connection is simple, but not simplistic: “Sailing has always been an exclusive sport, for the few. Over 50 years ago, Barcolana inaugurated an inclusive conception of this discipline, which is increasingly moving away from the concept of 'niche' passion", explains Mitja Gialuz, President of Barcolanaa.