Imagine hundreds of chairs assembled to create the structure of a national pavilion at the Olympics. Once the games are over, the chairs can be dismantled and used again as chairs, and then, once again, transformed into another installation.
The project by Lendager Group is an endless journey, which began with the proposal for the Danish Pavilion at the Tokyo 2020 Olympics and is still in circulation.
Tokyo 2020 Olympics and Milan Design Week 2021
The architecture studio Lendager Group has designed a chair in pure Danish style, but completely made with recycled materials from industrial and ocean waste.
The chair, thanks to a special attachment mechanism, then became the basic module for creating vertical structures, to be used on the wall as shelves or actual walls containing spaces and functions. The original idea was born for the Danish Pavilion at the Tokyo 2020 Olympics which was supposed to be a structure that was easy to dismantle and reuse.
The 2020 Olympics, as we know, were cancelled due to the pandemic and Lendager's circular idea had to wait.
It was in September 2021, on the occasion of the FuoriSalone in Milan, that Lendager's project materialized in the installation promoted by Denmark, in the cloisters of the Museum of Science and Technology in Milan, on the initiative of the Galleria Rossana Orlandi. The goal was achieved: the Danish exhibition left no waste behind and the brick-chairs returned to being simple chairs.