Just started, the history of MIG is already full of successes. Mezzalira Investment Group has a portfolio of companies specialized in the home-office furniture and mechanical components sectors (Sitland, Jesse, Rotaliana, Sinetica, Sacemi Gamar, MWM Design, Mascagni and Rexite), and is already active in over 90 countries. One of the short-term objectives is to exceed the annual turnover of 100 million euros. The Group does not stop in front of the economic crisis which, as a consequence of the health one, is affecting the nation.
The acquisitions completed between the end of 2020 and the first months of 2021, of historic brands (Mascagni Ufficio and Rexite) specialized in office furniture, confirm a strong and continuous expansion, which makes MIG the third Italian top player in the office sector, satisfying every furnishing need, both in the residential and contract sectors.
The key to success was immediately focusing on internationalization, with the aim of promoting made in Italy, high quality and Italian style all over the world, enhancing local Italian productions rooted in the territory. Objective achieved with the opening of showrooms in London, Oslo, Madrid, Beijing, Milan, Warsaw and, soon, in Dubai.
“This period of crisis has confirmed how important it is to restore value to Made in Italy, work on sustainability and create networks”, explains Gianmaria Mezzalira, founder and CEO of MIG. “The new Dubai showroom wants to be all of this. Our group exports almost 80% abroad, we have over 3,000 points of sale and 100 distributors worldwide with over 3,000 products in the catalog and more than 1,000 contract projects. We are convinced that sharing best practices and collaboration are an engine for growth to be developed. "
At the moment, the MIG Group is the largest Italian supplier of furniture in three major Middle Eastern projects in Saudi Arabia, Qatar and the United Arab Emirates: the companies of the Group have in fact participated in the supply of office accessories for the headquarters of the oil company Qatar Petroleum District in Doha, but also at the offices for the Abu Dhabi Public Prosecutor's Office and for the Saudi Central Bank, in Saudi Arabia. By September 2021, three other major projects are expected to close in Indochina, the first in Vietnam, then in Singapore and Thailand (Bangkok).
“In a complex historical period, in which small production companies are struggling to invest and project themselves into international markets, the strength of the Group lies precisely in the synergies that are created between our brands”, continues Mezzalira. "Our integrated offer, strengthened even more by the cohesion between the various companies, is especially appreciated abroad, where our partners always communicate with a single interlocutor, finding themselves in front of a complete offer from every point of view. We have won several international contracts, especially in the East, characterized by large supplies of furnishing accessories. "
Great news also at Jesse, the only company in the group linked to home furnishings, which between May and November 2021 will open six new showrooms and the first Flaghship Store in China (Shanghai, Chongquing, Suzhou, Wuxi, Hangzhou, Shenzhen).
An internationalization that at MIG does not mean relocation. In a period in which Italy and especially Milan remained paralyzed, the MIG Group in contrast to the trend moved its Headquarters to the showroom in via della Spiga to offer international markets increasingly complete and innovative design solutions aimed at various sectors. He left the production plants in the Vicenza headquarters, keeping the jobs, without applying cuts to personnel. The entire production of the Group has remained 100% Italian, no worker has incurred the expense of international growth. A virtuous climb combined with good practices of circular economy and sustainability that rewards the territory and the worker, maintaining an intact supply chain in which control becomes more effective and quality rises.