Why did you choose to intervene in an iconic place with an urban regeneration project?
House of progress is a stage of content and values. Show the public our choices without trivializing them, use a precise code based on a total look that manages to talk about our products, our aesthetics and our commitment to the future. Milan plays a key role, it is the center of technology and innovation, of the search for solutions and values that the design week re-launches year after year.
We ride this type of path and for years we have been identifying professionals who qualify the relationship with the city and with the public at the FuoriSalone.
The theme of House of progress is regeneration. It is not a theoretical principle, on the contrary. In Audi finds concrete reason in three macro summaries. The theme of the planet and sustainability, which leads back to the industrial choices of the product.
The theme of society, which today embraces everything that works on the principles of inclusiveness in global terms and brings content and creativity into our work. Finally, the theme of the individual: our responsibility is to qualify the relationship with the individual to transfer our principles of responsibility. In the certainty that they concern shared objectives, for which everyone must do their part.
