Tech hyper-realism (of ancient derivation)
In this moment of cultural and technological effervescence around virtual worlds, the outputs are manifold. The fact that, of all possible worlds, the one designed by Atelier oï for Vistosi is hyperrealist, perhaps helps us to make it more familiar. A bit like the desktop metaphor of the early Macintoshes.
The computer desk, which is still modeled today as a physical desk and organized in files and folders, helped people unfamiliar with computers understand how to use them. By basing computers on the same organizational principles as the office, the technology was less intimidating.
Storytelling in the corporate metaverse
This museum projects concrete experiences made of objects, culture and history into the digital. It is an example of storytelling projected into a sort of corporate metaverse. For the company, this is an important investment that will serve to make Vistosi products known to a wide audience.
"It will be a traditional sales support tool", explains CEO Matteo Moretti, "will have a connected e-commerce and network of connected resellers to respond in real time to the questions of users of the site."
"We expect to increase sales in a way that is much higher than our production capacity", concludes Moretti, contextualizing the intervention in a phigital perspective, of integration of the digital world with the physical one.
