What's so new about NFTs?
First of all, every NFT work is a digital object that has a life of its own, fortunately controllable and more secure than ever. In fact, it is not a question of throwing authorial contents into the void of the metaverse (which is not so empty), but of exploiting technological tools in the best possible way. The possibilities are truly endless and even crypto experts struggle to fully see the many applications of Blockchain content.
To list the most immediate advantages, those that will most likely become the first uses of NFT products in the world of design, we certainly start from the diffusion of content and the undeniable fascination that a digital set and a metaphysical interpretation of a product have on the general public. And when you say big, you are actually talking about a critical mass that goes beyond the design community. NFTs are a way to introduce made in Italy to people who know little about it and, of course, to a younger audience.
