How is the formal and aesthetic theme addressed?
In the recent past there has been a transition to designing stadiums that are functionally beautiful, iconic, sustainable, connected to the local context.
Populous has teams with very different backgrounds and origins, but we always work with people who know the area and its culture well.
People 'with the mind of the thief', as Carlo Scarpa said, who understand the past and project themselves into the future to design a work that be interesting in the years to come, but rooted in recognizable codes.
What is 'beautiful' today for a large multicultural and transgenerational community?
Each of our architectures is different depending on the context that surrounds it.
We try to make places gender neutral and transgenerational. We give space to a beauty that can be defined as evolutionary: for the place, for the people and their well-being, for the use.
We do social analyses, we compare ourselves with pre-existing visual signs and with communities. Ours is a work of civic architecture, in which the city must recognize itself in order to evolve.