Between analogue and digital
“The collaboration with the Real Fabbrica began in 2020,” the designer says, “but then, because of the pandemic, we were not able to continue physical contact as planned. With the students and teachers we thus began to exchange many images and videos with our smartphones, continuing to work like hybrid creatures, with one foot in the past and the other in a future that is already contemporary.” The meaning of this adventure lies between analogue and digital, past and future – Hybrida is not just a name – in a formidable enrichment for design and for the historic excellence of fine craftsmanship, like that of Capodimonte. Two worlds that have always been in dialogue, but not always with the mutual desire to take risks, to raise the bar of innovation.