Claudio Campeggi had a declared enemy: boredom. To defeat it, he made an iron pact with the design. He became friends with the great maestros while cultivating relationships with the younger generartions. Perhaps they reminded him of himself entering the family business at the age of 19, when Campeggi was a brand specializing in sofa beds (at a time when nothing was transformable).

With his arrival in the company, the brand's know-how was enhanced and a fantastic world was born, made up of furniture that opens and closes like toys, inflatable poufs, armchairs with soccer goals and basketball hoops that fly towards the ceiling of the house. He had enrolled at the Polytechnic, Claudio, without finishing his studies, but from the university and the design and architecture magazines he had drawn the spirit that would inspire him throughout his career as an enlightened entrepreneur.

"He had talent, there is no piece of our company that was not born without his contribution" says Marco Campeggi, since 1978 his brother's right arm. “Armrests that stretched, feet that shortened: prototypes became pieces on the market only after his contribution. Claudio sensed the needs of the public and anticipated them, thanks to solid relationships with the masters that he cultivated in the factory, at dinner or in front of a coffee".

There was "Dr. Vico", for example, who showed up at the company asking for a "Brianza sky blue" color. It was from partnerships like the one with Vico Magistretti that emblematic pieces were born of a courageous, playful way of doing design, halfway between craftsmanship and industrial scale. Kenia, Magistretti's armchair with an aluminum frame that opens and closes with simplicity, exactly like an umbrella, dates back to 1995, when keywords such as modularity and nomadism were not yet in fashion. "Things change" repeated Claudio Campeggi, making it the title of the manifesto-dictionary that can be read on the company's website.