Fulvio Caldarelli, designer, president of the interdisciplinary research center on the contemporary landscape, and co-curator of the latest Freedom Manifesto.
“Milton Glaser was a witness to the political, social and economic changes of his time, managing to narrate – with a new poetic – everything that had to be perceived as change. With his work he interpreted the new developments in the city of New York, and he was able to put this discovery into practice through art, seen as a craft. Design feeds on art and puts it into practice through an original language. Milton was able to express all this with an original language, and he did it through Posters, the paradigm of communication for the expression of renewal. Glaser was a forerunner of graphic design without schematics, getting beyond a certain type of ‘Swiss’ style. Glaser acted differently, in a new way with respect to ‘corporate design’ or economic design, putting his vision at the service of the publishing industry, while always conserving the concept of the right to freedom of expression. In his work, the image is always a magnificent surprise. His kites are the symbol of the loftiest concept of freedom. In a parallel with another pillar of graphic design, Massimo Vignelli, we can say that he was able to liberate typography through the tools of drawing and art, which always fed his work. He made Baudelaire’s motto his own, art as the Sunday of life.”
Mauro Porcini, Chief Designer Officer and SVP of Pepsico.
“Milton Glaser was one of those designers who in their lifetime have managed to legitimize the most refined and innovative graphic art, making it accessible to the masses, generating ideas and images that have made the history of American pop culture, and beyond.”